Social media isn’t a newspaper, a live show, or a movie. It’s all about stopping the scroll.
Clickbait ruled for years because of this.
Fortunately, people are smarter now.
Unfortunately, they still need to stop scrolling to read your content.
And you’ve got just three to five words to make that happen.
Our tip?
Write the post first, then craft a catchy headline.
Why?
Because it keeps your post’s main point strong and clear.
Wordcraft Wisdom
Wordcraft Wisdom
This focus puts the content first
For individuals, this prevents you from overthinking the headline
For companies, this forces you out of your comfort zone of internal corporate language that nobody wants to read.
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